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Volume 21 No. 30
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Buick, Stifel become NCAA golf sponsors

Golf Channel’s coverage of the upcoming NCAA men’s and women’s golf championships has attracted some new brands to the sponsor mix.

 

Buick, which already has a long-running corporate sponsorship with the NCAA, has signed on as a co-presenting sponsor for all of the network’s NCAA broadcasts. The Golf Channel deal is a separate buy from the NCAA.

The General Motors brand will share the presenting sponsorship with Stifel Financial, the St. Louis-based investment services firm that’s another newcomer to Golf Channel’s college coverage. Buick and Stifel both will have graphic and verbal sponsor designations, branded features and on-site branding at the Stillwater, Okla., venue.

Separately, Mercedes-Benz and Grant Thornton, an accounting and management services firm based in Chicago, are sponsoring the Rickie Fowler-produced “Driven: Oklahoma State Cowboys” reality series.