A little more than 18 months after being acquired by CSM North America, LeadDog Marketing has risen to the head of the class as part of an agency rollup.
Dan Mannix, who founded LeadDog in 1999, has been elevated to president of CSM North America, which will include five different divisions. Meanwhile, under a re-org, LeadDog is being integrated with CSM North America’s Brands group into a new entity: CSM LeadDog, combining strategy and insights with activation capabilities.Under the restructuring, Mannix will report to Matthew Vandrau, global CEO of CSM Sport & Entertainment. Harlan Stone, to whom Mannix had reported, continues as chairman. Gina Hagedorn, a 14-year LeadDog employee, is being promoted to the newly created role of COO for CSM LeadDog.
Rob McQueen, who was appointed president of CSM North America in October 2016, and more recently was president of the Brands division, is leaving the company June 15. McQueen said he left the organization on good terms and plans to establish a local special-needs after-school program with his wife, before possibly returning to the marketing business in the fall.
Dave Mingey will continue to run corporate consulting, which will be housed within CSM LeadDog. Other units within CSM North America include the U.S. club soccer and youth sports division, headed by Kevin Payne, and the former JMI motorsports office in Indianapolis, headed by Ashlee Huffman.
In addition, there’s CSM Production, where Jay Howard remains president, based in Charlotte, while Matt Grandis and Ross Meltzer continue to jointly head CSM’s properties group.
CSM North America was fashioned over the past five years with the acquisition of several marketing agencies, including JMI, GlideSlope, SJX Partners, LeadDog and JHE Production. The company now has 400 people across eight cities.
Parent holding company Chime has been majority-owned by Providence Equity Partners since 2015.