SBJ’s beginnings as something you could flip through date to December 1997, when a handful of people pieced together a prototype to introduce the concept to the sports industry. Current staffers Misty Berry, Tom Stinson and John Lombardo even played a role in putting together the 16-page precursor. Four months later, in mid-April of 1998, SBJ’s still-developing staff did a trial run to make sure we had the process down before flipping the switch on the real deal. Good thing, too. We missed a prominent typo in one of the front-page stories. Finally, on April 27, 1998, we went live with our premier issue, a 60-page book that included a 20-page special report titled “Stadiums: Today’s Bargaining Chips.” My, how things haven’t changed.
1998 Trial Issue
1998 First Issue