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SBJ 20th Anniversary

Cover story

A look at covers we’ve produced during the past two decades

SBJ’s beginnings as something you could flip through date to December 1997, when a handful of people pieced together a prototype to introduce the concept to the sports industry. Current staffers Misty Berry, Tom Stinson and John Lombardo even played a role in putting together the 16-page precursor. Four months later, in mid-April of 1998, SBJ’s still-developing staff did a trial run to make sure we had the process down before flipping the switch on the real deal. Good thing, too. We missed a prominent typo in one of the front-page stories. Finally, on April 27, 1998, we went live with our premier issue, a 60-page book that included a 20-page special report titled “Stadiums: Today’s Bargaining Chips.” My, how things haven’t changed.

1997 Prototype

1998 Trial Issue

1998 First Issue


January 1999

July 2000

September 2001

January 2002

April 2003

July 2004

June 2005

May 2006

August 2007

November 2008

July 2009

March 2010

August 2011

October 2012

July 2013

September 2014

January 2015

February 2016

January 2017

February 2018

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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