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Volume 21 No. 13
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Cover story

A look at covers we’ve produced during the past two decades

SBJ’s beginnings as something you could flip through date to December 1997, when a handful of people pieced together a prototype to introduce the concept to the sports industry. Current staffers Misty Berry, Tom Stinson and John Lombardo even played a role in putting together the 16-page precursor. Four months later, in mid-April of 1998, SBJ’s still-developing staff did a trial run to make sure we had the process down before flipping the switch on the real deal. Good thing, too. We missed a prominent typo in one of the front-page stories. Finally, on April 27, 1998, we went live with our premier issue, a 60-page book that included a 20-page special report titled “Stadiums: Today’s Bargaining Chips.” My, how things haven’t changed.

1997 Prototype

1998 Trial Issue

1998 First Issue


January 1999

July 2000

September 2001

January 2002

April 2003

July 2004

June 2005

May 2006

August 2007

November 2008

July 2009

March 2010

August 2011

October 2012

July 2013

September 2014

January 2015

February 2016

January 2017

February 2018