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Volume 21 No. 6

Monday, April 30, 2018

Volume 21 No. 3

Welcome to our special edition of SportsBusiness Journal

As SportsBusiness Journal celebrates its 20th anniversary, see the people and stories that transformed the industry and learn what could be in store for the decades ahead.

Commissioners look back

League leaders remember sports business in 1998 and have bold predictions for the future.

Transformative moments in sponsorship

Any sponsorship deal with a big sports property that opens a new category is memorable. Here are some examples, as well as other deals that moved the needle.

One media deal upped stakes

ESPN’s bold move in 2008 to take BCS rights from Fox — and broadcasters’ response to it — did more to escalate the cost of rights fees than any other development.

Venues change with the times

Looking back at the two-decade evolution of sports venues, SBJ saw growth, consolidation, stability and some things that just left us scratching our heads.

Sports provide voice for change

For the better part of the last 20 years, you could have crafted a compelling argument that sports were moved by society more than they moved it.

First Look podcast: SBJ’s beginnings

In this week’s podcast, SBJ’s Bill King, Tom Stinson and Daniel Kaplan discuss the special edition, a look back at our first 20 years.