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Volume 23 No. 39
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A-B’s sponsor shocker

Top U.S. sports spender rewrites sponsorship rules with new incentive-based contracts
Anheuser-Busch InBev is changing the sponsorship game, or at least its part of it.   Sports properties for years have referred to their sponsors as “partners.” ABI, America’s biggest sports sponsor, is bringing that notion closer to reality, instituting incentive cla...

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