CMT exploring reality show among wives of NASCAR drivers
CMT is in the early stages of developing a reality show on the lives of NASCAR drivers’ spouses, according to sources, as the industry looks to further show off the lifestyle element of the sport.
The show is still being developed and could be scrapped before airing. But sources said a production company has already shot a pilot presentation in recent months, as CMT ponders whether to give the concept the green light.
CMT declined to comment about the project. The sanctioning body is not participating in the show, so the likely title of it would be “Racing Wives,” as opposed to “NASCAR Wives,” sources said, since the NASCAR acronym is trademarked.
The precise cast of the show has not been revealed but sources said those involved in shooting the pilot presentation include Samantha Busch, wife of Kyle Busch; Ashley Busch, wife of Kurt Busch; Whitney Dillon, wife of Austin Dillon; Jordan Fish, longtime girlfriend of Denny Hamlin; and Mariel Lane, a Monster Energy Girl who is engaged to Richard Childress Racing pit crew member Paul Swan.
The time of day the show would air and when it would launch also were unclear last week.
The idea to host a show based on the lives of spouses of NASCAR drivers comes after TLC tried to do a similar show with different producers and wives in 2010. That project ultimately got scrapped before it ran due to disagreements between the cast, NASCAR Media Group and TLC. The subjects of that show, which was to be called “NASCAR Wives,” were DeLana Harvick, wife of Kevin Harvick; Kelley Earnhardt Miller, sister of Dale Earnhardt Jr.; Angie Skinner, wife of Mike Skinner; and Shana Mayfield, wife of Jeremy Mayfield.
Reports at the time said TLC had ordered at least eight half-hour episodes of “NASCAR Wives” and that the project cost NASCAR Media Group close to $200,000 in production expenses, despite the series ultimately never airing.
CMT picking up a new version of the show would give the sport another avenue to reach younger and female fans. CMT has recently seen strong growth, as the network said that February of this year was its best performance in that month in four years, leading the channel to deliver its 15th consecutive month of year-over-year ratings growth.