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Volume 21 No. 22
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In the face space

A sampling of companies active in facial recognition technology in sports.

Colosseo USA

FOUNDED: 2005

HEADQUARTERS: Sunrise, Fla.

CHIEF EXECUTIVE: Joseph Bocko

INSIGHT: The American division of the Slovakian technology company has been an active player in scoreboard control systems. But it has also moved into biometrics and has installed facial recognition-based systems at several arenas in Europe.

 

FaceFirst

FOUNDED: 2007

HEADQUARTERS: Encino, Calif.

CHIEF EXECUTIVE: Peter Trepp

INSIGHT: Active in facial recognition for a decade, the company is one of the oldest and most experienced outfits in the space. Its presence in numerous law enforcement, public safety and retail settings has more recently led to a growing business in sports.

 

Fancam

FOUNDED: 2010

HEADQUARTERS: South Africa, with North American headquarters in Minneapolis

CHIEF EXECUTIVE: Tinus le Roux

INSIGHT: The roots of the company lie in fan engagement through megapixel images taken at stadiums and arenas. But as the product has improved, those images are now being used to track attendance patterns, fan sentiments and other insights. Fan content clients include the Atlanta Braves, Houston Astros and San Francisco Giants.

 

Idemia

FOUNDED: 2017, the result of the merger of Oberthur Technologies and Safran Identity & Security

HEADQUARTERS: Billerica, Mass.

CHIEF EXECUTIVE: Ed Casey

INSIGHT: The company entered sports in October, signing deals with the New York Jets and San Francisco 49ers to promote its TSA precheck biometric authentication program, called IdentoGo. The technology was also installed last month at Barclays Center.

 

NEC Corp. of America

FOUNDED: 2006

HEADQUARTERS: Irving, Texas

CHIEF EXECUTIVE: Masahiro Ikeno

INSIGHT: The subsidiary of the multinational information technology company has become an active player in facial recognition systems, both from a security perspective and a fan-facing one. Clients have included the NBA, LPGA and stadiums in Medellin, Colombia, and Taipei, Taiwan. The company boasts more than 150 public and private biometrics implementations in over 30 countries.

 

15 Seconds Of Fame

FOUNDED: 2014

HEADQUARTERS: New York 

CHIEF EXECUTIVE: Brett Joshpe

INSIGHT: Operating under the tagline of “The Future of Memories,” the company offers clips of fans at sporting events captured on the stadium video boards or on TV. 15 Seconds of Fame, aided in part by longtime agent and dealmaker Sandy Montag, has built relationships with several pro leagues, the Big Ten Network and an array of individual pro and college teams.

 

— Compiled by Eric Fisher and David Broughton