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Volume 21 No. 38
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Veteran group of execs forms media, sponsorship agency Dragonfli

Tom Arrix, former Facebook vice president of global marketing for North America, and Bryan Johnston, former GoPro senior vice president of marketing, are launching Dragonfli Media Technologies, a media and sponsorship agency, along with former U.S. Ski & Snowboard Chief Marketing Officer Mike Jaquet and Mountain Sports International co-founder Adam Comey.


Dragonfli is a new entity, but it’s the result of a rollup of Arrix and Johnston’s Adjacency Partners; Mountain Sports International; Jaquet’s personal consultancy; and 503 Collective, a brand agency in Portland.


“It’s a startup technically, but in folding in the businesses under one umbrella, we already start out with a great book of business and clients that we can expand our scope of work with,” Jaquet said.


Current clients of the four predecessor companies staying with Dragonfli include Facebook, Major League Rugby, Sony, Toyota, Red Bull, Burton and Lexus. The company will target new clients for work in brand strategy, content creation, distribution, sponsorship and media rights representation, creative and event management work, Jaquet said.


Comey will serve as CMO, and Jaquet will be chief revenue officer. Johnston and Arrix will be “active” investors, with duties in business development and board oversight, the company said.


Also on board at Dragonfli are creative director Lance Meyerink, former head of creative design at 503 Collective. Dave Swanwick, chief operating officer of MSI, will retain that title under the new company.