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Volume 21 No. 6
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Chevy to use Cup Series to jump-start Camaro sales

Chevrolet starts a major strategy shift with the Daytona 500, as the manufacturer switches its lead brand in NASCAR’s premier series from an everyman’s car in the SS sedan to the more premium Camaro ZL1 coupe.   Since NASCAR is the largest motorsports series in the U.S., c...
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