Group Created with Sketch.
Volume 20 No. 42
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

Chevy to use Cup Series to jump-start Camaro sales

Chevrolet starts a major strategy shift with the Daytona 500, as the manufacturer switches its lead brand in NASCAR’s premier series from an everyman’s car in the SS sedan to the more premium C...
This is a SportsBusiness Journal Article. Perhaps you are not logged in to your SBJ account or you are not a SBJ subscriber.

Already a Subscriber?

Become a Subscriber Today

  • E-mail alerts of the week's sports business news.
  • Up to the minute coverage of sports business news around the country online and more...