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Volume 21 No. 5
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On approach: Olympics, and a digital upgrade for SBJ in a milestone year

A couple of items from the home office as we roll into 2018:

> Get ready for a whole new digital experience across our editorial platforms. It’s our first major upgrade in years, and it will provide a more seamless, visually compelling and mobile-friendly experience. Here’s what you can expect: A clean, elegant layout and presentation, with bolder visuals and graphics. For SportsBusiness Daily and Global, our comprehensive aggregation will be enhanced by easy-to-navigate story and section pages. For SportsBusiness Journal, readers will see more dramatic treatment of stories that allows better use of visual elements, including in-depth research, stunning views of new facilities, and portraits of our profile subjects. It all adds up to a more gripping reader experience. Our conference group will be able to tell the stories of our various events in a far more effective and exciting fashion, and subscribers will be able to easily access our RG Live database and Career Link site. Bottom line: With an upgrade for both desktop and mobile readers, this will result in an enhanced experience for the business professional on the move. Look for more on this relaunch soon.

> The Olympic Winter Games begin on Feb. 9, and while I sense a lack of buzz and anticipation around the event, it’s still one of the biggest shows on earth, and we’re prepared for blanket coverage. We are sending our Olympics reporter, Ben Fischer, to South Korea, where he will be from Feb. 4 through Feb. 23 delivering on-the-ground coverage from the Pyeongchang Games for SBJ/SBD. For Ben, it’s his second Olympics, as he has covered the business side of the Olympics for us since 2015 and spent three weeks in Brazil during the Rio Games. He’ll be covering everything from the legacy of Pyeongchang and the future of the Games to who from our industry is doing what and where. How is Ben feeling about his upcoming voyage? “I don’t think there’s a more interesting place in the world for these Olympics right now,” Ben told me. “It’s a modern economy with political problems at home and abroad, and it’s got the technology infrastructure to help the Olympics take a big leap forward in the viewing experience. I can’t wait to see it in person, even though I still need to buy a better parka.” He’ll be staying at the Orient Resort Hotel near the snowboarding venue and is packing his bags entirely with smart wool, long underwear and heavy gloves — they say it’ll be the coldest Olympics in recent memory. If you’re going to be at the Games and have an interesting story to tell or just want to grab some time with Ben, don’t hesitate to shoot him an email at bfischer@sportsbusinessjournal.com.

> Finally, a little heads-up. SportsBusiness Journal will be celebrating its 20th anniversary in April. We’ll be producing a special issue looking at the stories, people and events that have shaped the last two decades of sports business. We’ll be reaching out to our readers for their memories and their predictions about the next 20 years. I know many of you have been with us for the entire ride and we’d love to hear from you, so feel free to reach out with any questions, thoughts or comments as we celebrate a company milestone.

Abraham D. Madkour can be reached at amadkour@sportsbusinessjournal.com