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Volume 21 No. 17
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Boost Mobile returns to MMA with Bellator deal

Boost Mobile has signed a long-term deal to become the official wireless carrier of Bellator MMA just ahead of the sports property’s launch on Viacom’s new Paramount Network.

Financial terms were not disclosed.

Bellator is owned by Viacom and has been broadcast on Spike TV since 2013. Spike TV will be relaunched as Paramount Network on Thursday.

Boost Mobile will be featured throughout the television broadcast of Saturday’s Bellator event on Paramount, including having its logo on the mat and advertising during the broadcast. Boost Mobile also will sponsor the “corner cam” in each fighter’s corner and will be a key partner in the launch of future digital and virtual reality content opportunities.

Boost Mobile is returning to the sport of MMA, having been a sponsor of the UFC in 2010.

“Boost as a brand has always been a fan and supporter of MMA, back from the early days of UFC and that partnership,” said Nick Holt, Boost Mobile creative director. “We are definitely coming back in with a heavier presence from a media and advertising standpoint.”

Boost Mobile is a longtime sponsor of MMA heavyweight Quinton “Rampage” Jackson, who will fight Chael Sonnen on the Saturday card at the Los Angeles Forum.

Scott Coker, Bellator president, called Boost Mobile “a blue-chip” sponsor and said the agreement will help the property and the broadcasts. “It just shows you that Bellator has arrived and sponsors will have a choice and Bellator will be one of the choices for them,” he said.

Ralph Sorrentino, Viacom vice president of brand solutions, represented Bellator in the deal. Boost was represented in the agreement by its media-buying agency, Horizon Media.