SBJ/Dec. 18-24, 2017/Marketing and Sponsorship

Motorsports-heavy Spire Sports shifts gears, moves into music and esports spaces

Spire Sports & Entertainment, one of the most influential yet under-the-radar agencies in NASCAR, is working to raise its profile in 2018 amid on-track success and a new push into music and esports. Founded in 2010 as a driver-focused motorsports agency, Spire has a roster that incl...

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