No. 6 — Jerry Jones
Dallas CowboysCHANGE FROM 2016: +2
Jones has the No. 1 brand in the NFL, incredible sway among owners (see the decisions around Los Angeles and Las Vegas), and the far-reaching Legends company. But his aggressive effort against Commissioner Roger Goodell’s contact extension cost him points among membership and called into question his influence, keeping him from rising much higher on this list.