No. 42 — Linda Yaccarino
Chairman, Advertising Sales and Client Partnerships
NBCUniversalCHANGE FROM 2016: NEWCOMER
It’s not enough that Yaccarino is overseeing ad sales for the two biggest sporting events on the 2018 calendar — the back-to-back Super Bowl LII and Winter Olympics. But she also has taken the lead in changing the way advertisers use ratings, moving away from a TV-only number to one that incorporates viewing on all devices.