SBJ/Dec. 4-10, 2017/Marketing and Sponsorship

JLab music to the ears of MLS as league’s first audio partner

MLS has signed a multiyear partnership with headphone and speaker company JLab Audio, the league’s first audio partner. MLS declined to comment on the financial details of the deal. The partnership will emphasize outreach to both fans and players. The company will launch a swee...

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