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Reader Survey

State of the Industry

Biggest sports business story of the year:

President Donald Trump vs. the NFL 36%
FBI makes arrests in sweeping fraud investigation that shakes up college basketball 35%
Sports television ratings continue to see declines 22%
ESPN implements layoffs and alters its strategy in light of changing media consumption habits 18%
NFL agrees to let the Raiders move to Las Vegas, Chargers agree to move to Los Angeles 17%

Responses 1,053
Note: Respondents could select three. Only top responses shown.

Effects on sports viewership/fandom from athletes taking actions during the national anthem to bring awareness to social issues:

Hurts 57%
Women 46%
Men 62%
Millennials 38%
35+ 63%
   
Helps 14%
Women 22%
Men 12%
Millennials 26%
35+ 11%
   
Has no effect 28%
Women 33%
Men 26%
Millennials 36%
35+ 26%

Responses 1,030


Getty Images

It's possible to have an adequate work/family life balance while working full time in the sports industry:

Agree 53%
Women 44%
Men 56%
   
Disagree 38%
Women 48%
Men 35%
   
No opinion 9%
Women 9%
Men 9%

Responses 1,045

Compared with the rest of the business world, is the sports industry behind in any of these areas?

Gender equality 61%
Women 44%
Men 56%
   
Employee benefits 37%
Racial equality 34%
Use of analytics/data 21%
Customer service 20%
None of these 13%

Responses: 1,031 Note: Respondents could select all that apply.

Most intriguing athlete:

Colin Kaepernick 24%
Kevin Durant 8%
LeBron James 8%
Aaron Judge 8%
Conor McGregor 6%
Stephen Curry 6%
Tom Brady 5%

Responses: 903
Note: Open-ended question. Only top answers shown.

Most intriguing sports executive:

Roger Goodell 15%
Adam Silver 11%
Jerry Jones 9%

Responses: 808
Note: Open-ended question. Only top answers shown.

The sports industry should play ___________ role in social causes.

A larger 54%
A smaller 20%
The same 25%

Responses: 1,039

Sport that would benefit the most from a quicker game/competition:

Baseball 75%
Football 11%
Motorsports 7%
Soccer 3%
Basketball 3%
Hockey 1%

Responses: 1,027

The one goal you want to accomplish over the next 6 months:

Exercise more 21%
Lose weight/eat better 20%
Spend more time with family 14%
Get promoted 13%
Find a new job 12%
Other 8%
Meet budget numbers 6%
Take an extended vacation 4%
Work fewer hours 3%

Responses: 1,044

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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