SBJ/Nov. 13-19, 2017/Olympics

USA Curling aims to slide from niche to bonus

Business growth is measured one eyeball at a time at USA Curling, one of the United States’ smallest Olympic sports governing bodies. But the impressions are gradually adding up. Late last month, the national governing body secured the most prominent sponsorship deal in its 59-yea...

This is a SportsBusiness Journal article. Perhaps you are not logged in to your SBJ account or you are not an SBJ subscriber. To access this article, please click Log In, Subscribe or Free Trial.

Already a SBJ Subscriber?

Become a Subscriber Today

  • E-mail alerts of the week's sports business news.
  • Up to the minute coverage of sports business news around the country online and more...
Request a Trial
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug