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Volume 21 No. 2
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Coast to Coast

Tailgating at the Cotton Bowl
Blockparty entered into an agreement with the Cotton Bowl Athletic Association to become the exclusive tailgating partner for the 82nd Goodyear Cotton Bowl Classic on Dec. 29. Fans will have the option of either purchasing a tent package for their group or an individual ticket into the Goodyear Cotton Bowl Tailgate Club, a communal tailgating space.

Blue Jackets sign tasty deal
The Columbus Blue Jackets announced a new multiyear partnership with Panera Bread. Blue Jackets fans who present the Panera Bread coupon found on the back of lower bowl, upper bowl and other select game tickets may get a free “You Pick Two” deal with the purchase of a “You Pick Two” of equal or lesser value.

UFC hydrates with BodyArmor
UFC teamed up with BodyArmor in a multiyear deal, establishing the isotonic brand as the first official sports drink of the league. As part of the collaboration, BodyArmor will supply its line of high-end sports hydration products to the UFC Performance Institute’s two BodyArmor Hydration Stations.

Chargers partner with brands
The Los Angeles Chargers have named San Manuel, Anheuser-Busch, Albertsons, Vons and Pavilions, Marsh & McLennan Insurance Agency and Tender Greens as official team partners through the 2019 season.


College-age students have new budget-friendly incentives to attend Bucks home games for the 2017-18 season.
Bucks target college kids
The Milwaukee Bucks Student Rush ticket program, presented by McDonald’s, is back for the 2017-18 season, providing ways for college-age students to attend games at discounted prices. Registration is free and Student Rush tickets will be discounted to $10 or less for each Bucks home game.

WeatherTech Super Bowl ready
WeatherTech will have a 30-second spot in Super Bowl LII, marking the fifth consecutive year the brand will appear during the game, reported by Ad Age. The Super Bowl is being held at the city’s U.S. Bank Stadium.

Devils, Riveters unite
The New Jersey Devils organization partnered with the New York Riveters, the first NHL franchise to form a strategic partnership with a NWHL team. The goal of the alliance is to support the growth of the NWHL and increase the development and visibility of girls’ and women’s hockey in New Jersey and the metropolitan area.

NYCFC kicks off five-year plan
New York City FC and partners held a ribbon-cutting ceremony last Tuesday to celebrate the launch of a mini-soccer field. This is part of the New York City Soccer Initiative, a $3 million public-private partnership to build and program 50 soccer fields in underserved neighborhoods across the five boroughs over the next five years.

Raiders give to communities
The Oakland Raiders invited firefighters, police officers and dispatchers to attend the Raiders-Chargers game last week. All of the first responders present worked during the Las Vegas mass shooting. The Raiders are relocating to Las Vegas in 2020. The team also pledged $1 million for wildlife relief and recovery related to the Northern California wildfires. The donation was facilitated by the American Red Cross, according to the East Bay Times.

Something’s cooking for 76ers
The Philadelphia 76ers announced that Jose Garces, Philly-based restaurateur, has been named the preferred catering partner for the team’s VIP and premium events, as well as corporate meetings. To celebrate the partnership, Garces’ Buena Onda is offering a 76ers inspired taco of the month in November.

Yuengling gets brewing for Flyers
D.G. Yuengling & Son signed a multiyear sponsorship with the Philadelphia Flyers. The agreement includes outdoor digital billboards at the Wells Fargo Center complex and signage inside the arena in the Broad and 11th Street atrium, multiple signs in the main and mezzanine concourse, and dasherboard signage featuring the brewery’s flagship beer, Yuengling Traditional Lager.

Mudders, start your engines
Tough Mudder is set to bring its obstacle-course race to Phoenix Raceway on March 24-25, 2018, featuring 10 of the toughest miles on the planet with more than 20 world-class obstacles spread across the all-terrain Raceway property to test both the physical and mental strength of competitors.

Suns give back for 50th year
The Phoenix Suns hosted a dedication for the newly refurbished basketball court at the Lincoln Family YMCA in downtown Phoenix Oct. 16. Suns Managing Partner Robert Sarver and Phoenix Suns Charities awarded a $1 million grant to renovate basketball courts throughout the state to celebrate the Suns’ 50th season in the Valley.


The green flag is dropped on the Shell “Make the Future Live” 2017 event in London.
AXS on board with MLS team
Ticketing and digital media platform AXS and MLS’s Real Salt Lake have extended their partnership. The deal, which includes Rio Tinto Stadium and the new practice facility, will provide AXS with exclusive ticketing rights through the next half of the decade.

Utah seeks second Olympics
A group of business, community and elected state leaders from Utah announced the formation of an official Olympic/Paralympic Exploratory Committee, a likely step toward launching a bid for a second Olympics in Utah, according to the Salt Lake Tribune. It is expected that Salt Lake City will bid for either 2026 or 2030.


NBA taps into Indian market for 2017-18
The NBA, with broadcast partner Sony Pictures Networks India, will air nearly 100 games with Hindi commentary during the 2017-18 season in a bid to create deeper ties in the country and connect with a wider set of audiences, reported by the Economic Times. The move comes after last year’s trial run when 14 games were aired with Hindi commentary.

Per data provided by NBA India, the games with Hindi commentary were viewed on TV by 8.9 million people in India. As part of the plan, Sony Ten 3 and Sony Ten 3 HD will air two NBA games every weekend, including the regular season and playoffs, with Hindi commentary.

Clock is ticking for Spurs
Tottenham Hotspur FC is in a race against the clock to complete its new stadium by the start of next season, according to the London Daily Mirror. After club Chair Daniel Levy and Manager Mauricio Pochettino were updated on progress during a tour, they were unable to say if it will be ready to host the opening games of next season. The arena will have a capacity of 61,559.

Team up for sale
Premier League side Newcastle United confirmed that the club is up for sale, raising the prospect of owner Mike Ashley ending his reign at St. James’ Park that has spanned the last decade, reported by the London Independent. Ashley bought the club in 2007. The news is not a complete shock as financiers were seen at the Newcastle-Liverpool match at the beginning of the month.


Perth Stadium's new footbridge's opening date has been pushed back two years.
Footbridge to be mighty
The new Perth Stadium footbridge is expected to be as big as Sydney’s well-known harbor bridge, reported by WA Today. The bridge will connect the city with the stadium precinct and will span 160 meters at the center. The total construction cost of the bridge is estimated at $19.8 million. The project has been difficult for the community with a blown-out budget and the opening date getting pushed back two years.

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