SBJ/October 16-22, 2017/Marketing and Sponsorship

League signs renewals with Kia, AmEx, others

With the NBA season starting this week, the league has renewed many of its pending sponsorships. Back in the fold are longtime NBA sponsors Kia and American Express, Gatorade, autotrader.com, Kaiser Permanente and SAP. Taco Bell has not yet renewed, but a league spokeswoman said those nego...

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