SBJ/October 16-22, 2017/Marketing and Sponsorship

Initial odd deal provided interesting sponsor twists

With as peculiar an original naming-rights deal as Monumental Sports inherited, naturally there were some odd twists along the way. Verizon bought what was left of a bankrupt MCI, which held the arena’s original rights, for $6.7 billion in 2005. Shortly thereafter, Monumental seni...

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