Menu
Marketing and Sponsorship

Lagardère Plus creates umbrella brand for consulting efforts

Looking to put a consistent brand personality on what’s been a disparate set of consulting offerings around the world, Lagardère is consolidating them under a new Lagardère Plus brand.

Additionally, Lagardère has acquired Brave, a London-based creative agency, with clients including Amazon Prime, Brown-Forman, Greenpeace and Panasonic.

The Lagardère Plus brand incorporates Lagardère Sports and Entertainment’s consulting businesses and adds akzio! and Zaechel International in Germany, and Sponsorship 360 in France — along with new strategic, creative, digital and analytics capabilities.

That adds to seven agencies and more than 300 employees globally.

The purpose, said Lagardère North America President and CEO Andy Pierce, is to have a more unified offering to compete with the likes of Momentum Worldwide, Octagon and IMG, and to have sports, entertainment and sponsorship marketing of all types housed in one group.

“We aspire to be the global solution for global brands, so this is a big step in that direction,” Pierce said.

Lagardère Plus will be led by its global consulting team: Pierce, global president; Jonathan Isaac, chief strategy officer; Kern Egan, president, Americas; Tim Frith, head of consulting in the U.K.; Hervé Bodinier, executive general manager in France; Olaf Bauer, managing director in Germany; and Malcolm Thorpe, vice president of business development in Singapore.


SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Journal/Issues/2017/10/16/Marketing-and-Sponsorship/Lagardere.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Journal/Issues/2017/10/16/Marketing-and-Sponsorship/Lagardere.aspx

CLOSE