Group Created with Sketch.
search Created with Sketch.
search Created with Sketch. search
Contents
Digital Edition
Sports Business Journal issues
Volume 23 No. 38
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

Mercedes kicks the tires on college football

By Michael Smith
October 16, 2017
High-profile college games in Atlanta encouraged Mercedes-Benz to partner with the CFP. GETTY IMAGES When Mercedes-Benz moved its U.S. headquarters to Atlanta last year and bought naming rights to t...

Path 3 Created with Sketch.

previous story

First Look podcast: NBA tips off

next story

Learfield engineering migration to digital in college space

Already a Subscriber?

Forgot Password? Member Benefits


Register for a Free Account

  • View unlocked and archive stories for free like this one
Register For Free
×
UNLOCK THIS ARTICLE &
20 YEARS OF SBJ NEWS
with a one-time email verification.
If you already have an account, click here to log in.

Most Popular

  1. The prognosticator is at it again: Here’s what to expect in sports media
  2. NASCAR could shift car numbers to aid sponsors
  3. NBA’s $900 million assist
  5. Learfield IMG College moves quickly to new strategy under Gahagan
  6. Sports still dominated the list of the 100 most-viewed programs of 2020
  7. 2020: Year in Review
  8. The people who influenced sports business in 2020
  9. NBA continues to add selling opportunities for teams to offset losses
  10. Jordan-backed NASCAR team signs five sponsors
  11. SRX sets debut schedule, works to secure sponsors