Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

People and Pop Culture

Plugged In: Brett Yormark, Brooklyn Sports & Entertainment

Brooklyn Sports & Entertainment recently marked its five-year anniversary since opening Barclays Center, the centerpiece of the company’s entertainment portfolio led by CEO Brett Yormark. BSE now includes the NBA Nets, Barclays Center, the business operations of the New York Islanders, NYCB Live at Nassau Coliseum, the G League Long Island Nets and a partnership in the Paramount Theatre in Brooklyn and Webster Hall in New York City. Longtime industry veteran Yormark has been leading BSE since its inception and has played a key role in the company’s ambitious efforts to grow into a major entertainment player. After five years, more changes are ahead with a possible sale of the Nets and other new programming efforts.


What we need to consistently do is create a point of differentiation because of the competitive landscape.


Photo by: BROOKLYN SPORTS & ENTERTAINMENT

On how the Barclays Center programming strategy has evolved over the past five years: When we first got to Brooklyn, it was about the volume of events and the variety. We wanted to test as much as we could to determine what the appetite of the fan was. What has changed is that we had to evolve into being a big event business and making sure we are bringing events to the building that matter the most. When you look at the past five years, we came to Brooklyn as operators of a team and of a building. In a short period of time, we have the Nets and the Islanders, we have the G League Long Island Nets and the other venues and our training center. We have offices now in Brooklyn and a sales office on Park Avenue and in Los Angeles and potentially one in London. It’s been a fast-paced and exciting five years.

On the challenges of operating Barclays Center: What we need to consistently do is create a point of differentiation because of the competitive landscape. We constantly emphasize Brooklyn as a market that has a cool and hip factor. It’s the combination that creates a reason for artists to come here for the first time and to keep coming back. We have to be mindful of maintaining the cost structure. At the end of the day, it’s great that your food is terrific, but artists want to make money and I have to keep an eye of managing our cost structure so artists and events can come here and make money.

On the Islanders’ business struggles at Barclays Center: The economics just don’t work. It’s a Long Island team trying to create a fan base in Brooklyn, and to date it has been met with very modest success and not at the numbers we have hoped.

On his favorite event in the arena’s five-year history: There have been so many, but it has to be opening night with Jay Z. There will be nothing to compare to that given our journey and so many naysayers. It was the crowning validation of an almost nine-year journey into Brooklyn.

                                                                                                                        
                                                                                                                            — John Lombardo


SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Journal/Issues/2017/10/09/People-and-Pop-Culture/Plugged-In.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Journal/Issues/2017/10/09/People-and-Pop-Culture/Plugged-In.aspx

CLOSE