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Volume 21 No. 18
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Excel Sports Management adds industry vet Barror

Continuing to expand its third-party sales capabilities, Excel Sports Management has hired veteran property salesman Sean Barror away from WME-IMG. Barror starts this week as Excel’s new head of property sales.

Barror will report to Emilio Collins, who joined Excel from the NBA in April as chief business officer.

“Sean is a veteran who has worked every side of this business, so we’re just happy to have him as we look to grow,” Collins said.

Barror, who will be based in New York City, has worked at WME-IMG for the past two years as senior vice president of global partnerships, naming rights and sponsorships. In that role, he helped sell NBA advertising patches for the Boston Celtics, Los Angeles Lakers and Atlanta Hawks. Intriguing enough since one of the lead pieces of inventory he’ll be selling for Excel is the Charlotte Hornets jersey patch, for which, sources say, the team wants about $8 million a year.

“I’ve known many of the people at Excel for a while and I like their entrepreneurial nature,” said Barror, who’s also sold for Madison Square Garden, the Celtics and was chief commercial officer for Italian soccer club AS Roma.