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Volume 21 No. 18
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AXS adds 3-D tool for ticket sales

AXS has developed a 360-degree, three-dimensional seat visualization tool called FanSight that it believes will further the growth of mobile-based ticket purchasing.

The new product, nearly a year in development, offers full surrounding views from each seat in a venue and was designed foremost for use on mobile devices, which now represent roughly two-thirds of AXS’s total traffic to its digital platforms. FanSight also will be integrated directly into a newly rebuilt AXS ticket purchase process.

The Los Angeles Clippers are the first AXS client to deploy FanSight for its single-game ticket sales, with other teams and venues serviced by AXS expected to adopt the technology in the coming weeks and into early 2018.

The new tool will let ticket buyers see a virtual view from each seat for sale in a venue.
Photo by: AXS
FanSight joins several other seat visualization technologies across ticketing such as IOMedia’s Virtual Venue, which holds a large-scale partnership with AXS rival Ticketmaster. Many of the visualization tools, however, have been designed primarily for desktop use and often require substantial processing power.

“One of the big breakthroughs for me is the inclusion of this right into that purchase flow,” said Bryan Perez, AXS chief executive. “This is really about reimagining how fans buy tickets on mobile and giving them a lot more information and choice.”

The detailed digital renderings for FanSight were developed with the aid of Barcelona-based global technology company MMC, which operates its 3D Digital Venue solution and also counts Manchester City and Etihad Stadium, and T-Mobile Arena, among its base of clients.

For the Clippers, the addition of FanSight to its ticketing comes amid other seating changes for the team, including the recent development of eight new “Star Courtside” seats at Staples Center costing $175,000 each per season.

“The Clippers are focused on enhancing our fan experience, and purchasing a ticket is one of the first touchpoints a fan may have with our brand,” said Gillian Zucker, Clippers president of business operations.