SBJ/Oct. 2-8, 2017/Marketing and Sponsorship

How Tecate gets on fight card

Mexican beer brand wants to be face of boxing and ponies up for the exposure

Tecate blanketed Las Vegas as sponsor of the Sept. 16 fight between Canelo Alvarez and Gennady Golovkin. Photo by:  IMPULSO HISPANIC MARKETING & PROMOTIONS (3) As Mexican beer bra...

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