The issue of unity: Fans
WHY FANS TURN AWAY
NFL fans blame the turmoil brought on by the national anthem demonstrations as the biggest reason they are watching less football this fall compared with last season, according to new data from research firm CivicScience.
The research also shows that although the number of respondents who said they are not watching fewer NFL games held steady over the period of the two surveys, those who had found something else to do during the games were more likely to cite “anthem protests/player politics” as the reason for leaving.
“The demonstrations galvanized the viewers who were already leaving the game, and gave them something significant to rally around,” said Casey Taylor, senior analyst with CivicScience. “But, it didn’t seem to drive anybody new away — at least not yet.”