Execs leading the NHL's big initiatives
Executive vice president, strategic planning and chief administrative officer, NHL
Executive vice president of media and international strategy, NHL
Proper oversees two of the most important revenue streams for the NHL: its traditional media relationships, which include the league’s broadcast agreements with NBC and Rogers, and the development and execution of its international strategy. The former Time Warner Cable and NFL executive has spent so much time working on the NHL’s efforts in China, his business cards now feature both English and Chinese.
Vice president of digital products and analytics NHL
Doft, who joined the NHL in 2008, is a crucial part of the league’s efforts to expand its digital reach. She manages the day-to-day operations of the league’s partnership with BAMTech, overseeing product and business development, marketing and the relationship between the league’s clubs and the tech company. She helps to supervise the digital aspects of the league’s relationships with Rogers, SAP and Fanatics, and how those interact with BAMTech. She also studies consumer behavior and the content consumption of NHL fans across the league’s digital platforms.