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Volume 21 No. 22
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Rich Dalrymple, Dallas Cowboys


Dallas Cowboys
Senior vice president, public relations and communications

Dalrymple may have one of the toughest jobs in sports PR; his boss is the voluble and, at times, incorrigible Jerry Jones. But the laconic former college quarterback, married to a South African tennis player, has long taken it all in stride and is the perfect calm the churn around the Cowboys brand calls for. Whether it’s a player scandal, one of his boss’s latest and interesting comments, or actual football, Dalrymple is there guiding messaging around perhaps the top brand in sports.

— Daniel Kaplan