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Volume 21 No. 13
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Peter Land, Finsbury

Peter Land with Paralympic swimmer Brad Snyder before the 2016 Rio Games
Photo by: CITI


A three-decade veteran of the sports, entertainment and media industries, Land helped launch the WNBA in the 1990s while with the NBA, also ran communications efforts for AOL and PepsiCo, and now is a partner with one of the leading crisis communication and public policy outfits in the business. Prominent clients such as Citicorp, the Fantasy Sports Trade Association and the National Basketball Players Association have relied on Land’s counsel.

— Eric Fisher