Mike Bass, NBA
Executive vice president, communications
Bass is the key architect behind the NBA’s public messaging and a trusted adviser to NBA Commissioner Adam Silver. Whenever you see Silver, Bass is close at his side, serving as confidant and sounding board. Bass, who joined the NBA in 1997, is also a gatekeeper of Silver’s appearances and a key message-shaper. From public relations to union negotiations to community efforts, it’s Bass who molds the message coming out of the NBA offices. As the NBA’s global reputation continues to be enhanced, it’s Bass who grows in influence.