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Volume 20 No. 45
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Meier Raivich, Fanatics

Photo by: FANATICS

Vice president, communications and corporate branding

Over the past few years, Fanatics has acquired some of the most significant rights and brands in the sports licensing industry. By amassing licensing rights across colleges, Major League Baseball, NASCAR, the NBA, NHL, NFL and NFL Players Association; building a venue merchandise business at NASCAR tracks and across various arenas and stadiums; and attracting equity investments from the NFL, MLB and NHL, Fanatics is now a buyer, retailer, and manufacturer of sports licensed goods. As Fanatics roils what was a sleepy sports licensing industry, Raivich is helping to define the brand and developing visibility for founder and Chairman Michael Rubin unrivaled within sports licensing circles.

— Terry Lefton