Joe Lockhart, NFL
Executive vice president, communications and public affairs
Lockhart has a long political pedigree, serving a number of Democratic presidential candidates before becoming a familiar name as head of the White House press office during President Bill Clinton’s impeachment scandal. He then founded a Washington, D.C., consulting firm and advised for Facebook and others, before joining the NFL in 2016. The New York native has brought a more muscular PR effort to the league during his 20-month tenure. With the high-profile nature of the NFL and labor strife approaching in coming years, Lockhart’s political messaging skills will be put to the test.
— Daniel Kaplan