Power Players: Communicators & Storytellers
Over the years, sports has seen a specialization in the role of PR professionals. It’s about shaping the news cycle, selecting the proper distribution platforms and having the ear of and access to the leaders who articulate the message. Again, it’s back to storytelling, with more tools than ever at their disposal to tell, shape and spread the story.
Here are a number of top storytellers and communication specialists who influence much of the messaging we see today in sports — from teams, leagues, governing bodies and brands.
Ari Fleischer, Ari Fleischer Sports Communications / Sandy Montag, The Montag Group
Alice McGillion, Rubenstein Associates
Ann Wool, Ketchum Sports & Entertainment
Mary Scott, United Entertainment Group
Joe Favorito, Joe Favorito Consulting
Steve Brener, Brener Zwikel & Associates
Melissa Zukerman, Principal Communications Group
Peter Land, Finsbury
Matthew Hiltzik, Hiltzik Strategies