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Volume 21 No. 22
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Diane Pelkey, Under Armour


Under Armour
Senior vice president, global communications and entertainment

Keeping a brand’s message consistent and concise as it deals with geometric revenue growth is one of the most challenging tasks for any PR-type. During her decade at Under Armour, Pelkey has helped guide the brand’s ascension to a $5 billion company, adroitly nurturing an equally fast-growing mix of athletes and entertainers as brand emissaries to connect with UA’s youthful consumers.

— Terry Lefton