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Volume 21 No. 13
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Chris LaPlaca, ESPN

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Senior vice president, corporate communications

ESPN is the biggest sports media company by far, boasting TV channels, broadband offerings, radio stations, websites and a print magazine. The executive overseeing communications for all these businesses is LaPlaca, an ESPN lifer, having joined the company in July 1980 as a communications representative. LaPlaca was promoted to senior vice president for corporate communications in June 2008, and has dictated communications strategy for the company under former President George Bodenheimer and current President John Skipper. Today, LaPlaca is front-and-center as he guides ESPN’s messaging amid this time of media disruption.

— John Ourand