Bob Williams, NCAA
Senior vice president of communications
Williams, in his 12th year with the NCAA, oversees strategic communications and external affairs for the governing body of intercollegiate athletics. In that role, he is the spokesman for the NCAA. Just as importantly, though, is how Williams, a 25-year veteran of the U.S. Air Force, has evolved into one of the most trusted advisers and confidants for Mark Emmert, the NCAA’s president. Whenever you see Emmert in a public setting, Williams is usually close by.
— Michael Smith