SBJ/Sept. 25-Oct. 1, 2017/Olympics

USOC plans compact WinterFest for ’18 Games

The U.S. Olympic Committee will try a more compact 100-day schedule for its experiential marketing tour ahead of the 2018 Pyeongchang Winter Games after experimenting with nearly yearlong programs for the Sochi 2014 and Rio 2016 cycles. Dubbed “Team USA WinterFest,” the 13-c...

This is a SportsBusiness Journal article. Perhaps you are not logged in to your SBJ account or you are not an SBJ subscriber. To access this article, please click Log In, Subscribe or Free Trial.

Already a SBJ Subscriber?

Become a Subscriber Today

  • E-mail alerts of the week's sports business news.
  • Up to the minute coverage of sports business news around the country online and more...
Request a Trial
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug