Group Created with Sketch.
Volume 20 No. 41
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

Amazon’s PR hire Potter to focus on sports

As Amazon launches its “Thursday Night Football” NFL stream this week, there’s another sign that the Seattle-based company is getting even more serious about the sports business.

Earlier this month, Amazon hired Brian Potter to head up communications for its sports video business. Potter had run communications for CSN Mid-Atlantic, a job he had for nearly seven years. Previously, he had PR jobs with the Atlanta Thrashers, Washington Capitals and Tampa Bay Lightning.

Potter will report to Rena Lunak.

Amazon’s sports ambitions remain a big question mark in the overall sports business, even as the company has been aggressive in trying to obtain rights. Reports have had Amazon in talks to pick up various sports rights across the globe, including the ATP Tour in Britain, the English Premier League in Britain and auto racing in various markets.

Jim DeLorenzo heads up sports for Amazon Video Channels.