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Volume 21 No. 26
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Mottram uses blog skills in new T-shirt gig

Jamie Mottram, the man responsible for launching the sports blogs For The Win and FanHouse, now is president of an apparel manufacturer.

Earlier this month, Mottram started working for BreakingT, a sports apparel company located in the suburbs near Washington, D.C., that makes T-shirts commemorating various sports events within hours of their completion.

Jamie Mottram has settled in as CEO of BreakingT.
Photo by: BREAKINGT
Mottram said it was his sports editorial background in identifying the types of stories that go viral that made him a fit for the company. BreakingT launched for its ability to identify those viral stories and make T-shirts about them.

“We are trying to capture these moments really quickly,” Mottram said. “Our focus is in being nimble and being excited about sports.”

Hours after Washington Nationals pitcher Max Scherzer tied an MLB record by striking out 20 Detroit Tigers in May, BreakingT was selling a red T-shirt that had 20 Ks across the front for $24.

Hours after the Kansas City Chiefs beat the New England Patriots on the NFL’s opening Thursday night, it produced a shirt in team colors with the slogan “The Boston TD Party, Foxborough, MA, 9.7.17.”

Launched by a couple of Washington, D.C.-area sports fans in 2014, BreakingT essentially had operated on a shoestring. It brought Mottram on board as president and has raised around $500,000.

The MLB Players Association started licensing BreakingT shirts in 2015. BreakingT has marketing partnerships with SB Nation and FanSided, and it has a distribution deal with Nationals Park, which sells the T-shirts in its stadium stores. It has similar deals set up in San Francisco, Toronto and Milwaukee, Mottram said. Another of his responsibilities will be to sign more of those deals.

The shirts go beyond sports, venturing into pop culture (“Game of Thrones” and “The Walking Dead”), politics and music.