SBJ/Sept. 25-Oct. 1, 2017/Marketing and Sponsorship

Monster Energy asks NASCAR to extend December deadline for decision on renewing series title sponsorship

Monster Energy has requested more time from NASCAR to decide whether it wants to renew its title sponsorship of the sanctioning body’s premier series, according to industry executives briefed on the matter. Sources have said that Monster was contractually obligated to let NASCAR k...

This is a SportsBusiness Journal article. Perhaps you are not logged in to your SBJ account or you are not an SBJ subscriber. To access this article, please click Log In, Subscribe or Free Trial.

Already a SBJ Subscriber?

Become a Subscriber Today

  • E-mail alerts of the week's sports business news.
  • Up to the minute coverage of sports business news around the country online and more...
Request a Trial
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug