Kenyatta Bynoe, Spalding
“It was overwhelming at first when you think about everything you wanted to do and knew needed to be done,” Bynoe said. “But it’s about developing a road map and then implementing it. I took almost a year to develop that road map. You really want to fit with the strategic imperatives of the business, but at the same time you’re learning the business, figuring out who the right partners are and what the right resources are.
“It was a big adjustment personally and professionally.”
- Where born: Flint, Mich.
- Education: Central Michigan, B.S. in public relations; Eastern Michigan, M.S. in integrated marketing communications.
- Attribute I look for when hiring: Courage. I think in marketing there is a degree of fearlessness that you need. You can overanalyze. You need to have a level of trust in yourself and the consumer.
- Networking tip I’ve learned: A smile goes a long way. Networking is hard for me. I feel like it requires making conversation when you don’t necessarily have something to say. But when you smile, it lightens up the mood and creates an opportunity for dialogue that may have felt awkward before that.
- Best advice I’ve received for career development: Never stop learning. Every time you graduate or achieve something, you want to feel like: I’m there; it’s over. But the truth is it’s just the beginning of the next step. I’ve followed that mantra through my career. I can always learn.
- If I had it to do over again, I would: Start my career in the sport industry. It’s what I wanted to do in college and I sort of got sidetracked from that, being from Michigan and with automotive being the dominant industry. It took me a while to get around to being what I always wanted to be.
- Woman in sports business I’d most like to meet: Doris Burke. I think she does an incredible job of connecting with athletes when she does an interview. She’s able to connect with them, understand them and bring the best out of them in the interview process.
- Is discussion about challenges women face working in sports necessary or played out? I think it’s necessary. But not limited to sports. The challenges we face as women in business is the conversation that needs to be ongoing.
- Cause supported: The Jalen Rose Leadership Academy in Detroit, a charter school founded by Jalen. I’ve been working with them since it was founded … mentoring students there. I started with a mentee in ninth grade who is now at U of M.