SBJ/Sept. 4-10, 2017/Marketing and Sponsorship

Sports stakeholders join forces in effort to stem decline in youth sports participation

Major League Baseball, the NBA, U.S. Olympic Committee, Nike, NBC Sports Group and a dozen other industry stakeholders will work together on a coordinated strategy to stem declines in youth sports participation as part of a three-year initiative set to be announced this week. Project Pl...

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