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Volume 20 No. 45
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Cowboys ride high in marketability

Who’s No. 1 in marketability? The fans in Dallas have an idea.
The Dallas Cowboys took the top spot in a ranking of most marketable teams coming into the 2017 season produced by Genesco Sports Enterprises’ Sponsorship Advisor.

The formula for the rankings incorporates factors such as impact, stature, and local and national fan avidity, according to the firm.

The Cowboys were bolstered by their strength in off-the-field marketing and their leadership in generating revenue among NFL teams, with help from a strong 2016 season and a championship history. A fifth Super Bowl championship earlier this year helped push the Patriots near the top of the rankings.