Cowboys ride high in marketability
|Who’s No. 1 in marketability? The fans in Dallas have an idea.
The formula for the rankings incorporates factors such as impact, stature, and local and national fan avidity, according to the firm.
The Cowboys were bolstered by their strength in off-the-field marketing and their leadership in generating revenue among NFL teams, with help from a strong 2016 season and a championship history. A fifth Super Bowl championship earlier this year helped push the Patriots near the top of the rankings.