SBJ/August 21-27, 2017/Leagues and Governing Bodies

Serie A shifts media rights strategy

Italy’s Serie A has fallen far behind England’s Premier League and Germany’s Bundesliga in both visibility and media rights revenue in the U.S., something the league hopes to address as it looks for its next media rights deal. ...

This is a SportsBusiness Journal article. Perhaps you are not logged in to your SBJ account or you are not an SBJ subscriber. To access this article, please click Log In, Subscribe or Free Trial.

Already a SBJ Subscriber?

Become a Subscriber Today

  • E-mail alerts of the week's sports business news.
  • Up to the minute coverage of sports business news around the country online and more...
Request a Trial
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug