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Volume 21 No. 13
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Coast to Coast

'King's' Virginian court

Richard Petty will serve as grand marshal for Sunday’s Michelin GT Challenge IMSA WeatherTech SportsCar championship at Virginia International Raceway. “The King” is the winningest driver in NASCAR’s premier series with 200 career wins.

'A Season with Navy'

The United States Naval Academy football team landed a weekly series, “A Season with Navy Football,” with Showtime. The show, debuting Sept. 5, will highlight not only football, but academics and military service, too.

Cubs don't want 'spotlight'

Several Chicago Cubs players are displeased after seeing a rough draft for the 2018 MLB schedule. The Cubs would host the St. Louis Cardinals two days after the All-Star Game for a “spotlight” game, meaning the team would lose a day off.

Bears, Redbox team up
The Chicago Bears and movie and video game retailer Redbox partnered up for the season. Fans will receive free rentals after attending home games while, in return, Redbox will hold two signage positions at Soldier Field.

Something's brewing in Ohio

The Columbus Blue Jackets and BrewDog USA reached a multiyear partnership starting this fall. The union marks the first sports partnership in the U.S. for BrewDog, a European craft brewer.

Tigers get musical

The Tigers and Third Man Records are teaming up for a special ticket package for the Tigers-Minnesota Twins game on Sept. 24. The package includes a ticket to the game and a limited-edition vinyl record. One side of the record features a song while the other includes an interview between Third Man Records founder Jack White and Kirk Gibson, 1984 World Series champ.

T-Mobile Arena’s calendar is packed with a variety of events.
Busy nights in Vegas

On Sept. 28 T-Mobile Arena hosts a Golden Knights preseason game, the start of four events in four days on the venue’s calendar. An Imagine Dragons concert, Depeche Mode show and the Knights’ final preseason game complete the quartet of events.


Signed and sealed in L.A.

The L.A. City Council voted to authorize the city to sign a contract with the IOC for hosting the 2028 Summer Games. The contract gives the city a greater share of financial surplus as well as an IOC contribution of $2 billion. L.A. will cover any cost overruns.

Nebraska, Adidas together till 2028

The University of Nebraska signed an 11-year, $128 million extension with Adidas. It’s split between $64 million in cash and $64 million in apparel and equipment products.


Daktronics joins Grizzlies

The Memphis Grizzlies partnered with Daktronics to revamp the fan experience at Fed-ExForum. Daktronics will manufacture and install LED displays across the arena.


Jeter, Sherman to buy Marlins
Derek Jeter and former Private Capital Management co-founder Bruce Sherman will purchase the Miami Marlins for $1.2 billion. Marlins President David Samson confirmed that agreements have been signed.

Fanatics signs Judge

New York Yankees rookie Aaron Judge partnered with Fanatics Authentic in a multiyear deal. This marks Judge’s first agreement in the memorabilia space.


IAVM honors Amway Center

The International Association of Venue Managers (IAVM) honored Amway Center with the 2017 Venue Excellence Award during the 92nd annual VenueConnect Conference and Trade Show in Nashville. The annual award recognizes five publicly or privately owned/operated IAVM venues of any type within the membership. Other winners this year: Cox Business Center (Tulsa, Okla.), Georgia World Congress Center Authority (Atlanta), Music City Center (Nashville) and the San Diego Convention Center Corporation.

Artist Jay Cunliffe was the No. 1 pick out of 150 candidates vying for the Union job.
Union hires tattoo artist

The Philadelphia Union added Jay Cunliffe to the payroll as the organization’s first chief tattoo officer. His shop, Bonedaddys Tattoo, will be the go-to place for Union players and staff seeking tattoo services.

Eagles, charities unite for 2017
The Philadelphia Eagles announced community partners for 2017 to further their support of local nonprofits. The three Eagles Care partners are: Dignity Housing, Philadelphia Wooden Boat Factory and Ryan’s Case for Smiles.


Jazz, arena sign Ticketmaster

The Utah Jazz and Vivint Smart Home Arena reached an agreement with Ticketmaster to become the new ticketing provider for the home of the Utah Jazz. The sale of single-game tickets will begin on Oct. 2. Sold tickets to currently announced events will be transferred to the new system.

Chargers' stadium to close

Qualcomm Stadium, home of the San Diego Chargers before their move to Los Angeles, will close Dec. 31, 2018. The venue is staying open to host the 568 events scheduled through the planned closing day.


NBA in the Holy Land

NBA officials visited Jerusalem for the league’s “Basketball Without Borders” to attract more foreign players and expand the sport’s global reach. NBA Commissioner Adam Silver and the Golden State Warriors’ Omri Casspi, an Israel native, were among those who attended.


U.S. runs away with medals

The U.S. collected an unprecedented 30 medals at the IAAF World Championships. The 2017 U.S. team matched East Germany’s record from 1987 with the most medals earned at a single world championship.

Women's team for Man U?
Football Association executives hope that a successful England bid to host the Women’s Euro 2021 will persuade Manchester United to start a women’s team. Man U is the sole Premier League team without a women’s group.

Arsenal inks clothing deal
Arsenal reached a two-year deal with Cavallaro Napoli, making the company the club’s first formal wear partner. The clothier will deliver limited-edition items for Arsenal fans.

Bayern on board with airport

Bayern Munich announced its first shirt sleeve sponsorship deal with Hamad International Airport in Qatar. The six-year deal will run until 2023.


Yamaguchi back in milk campaign
Kristi Yamaguchi is back on the MilkPEP roster, anchoring its 2018 Olympics campaign. The Olympic gold medalist first appeared in the milk mustache ads in 1995.

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