SBJ/August 14-20, 2017/Marketing and Sponsorship

NASCAR playing key role in Toyota’s marketing around new Camry

NASCAR is playing a key role in Toyota’s marketing around its redesigned Camry. What started in January, when Toyota President Akio Toyoda joined Joe Gibbs Racing drivers Kyle Busch and Denny Hamlin on stage at the Detroit International Auto Show to reveal the 2018 Camry, shifts i...

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