Group Created with Sketch.
Volume 21 No. 34
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

ShowerPill product gets boost from NFL lineup

Former NFL running back Justin Forsett and his teammates often raced from grueling football workouts to class during their time at Cal. A stench would radiate around them as they sat in their lecture, the luxury of a shower prohibited by a crowded schedule.

Forsett and two fellow Golden Bears, Wendell Hunter and Wale Forrester, quipped that they needed a pill-like replacement for a shower.

Wale Forrester, Justin Forsett and Wendell Hunter.
Photo by: TORY PUTNAM
“We realized that they had a supplement for everything,” Forrester said. “They had Gatorade for hydration, Muscle Milk for supplementation, Nike for performance. But they didn’t have anything for our hygiene. That was our eureka moment.”

That realization prompted the trio to found ShowerPill in 2011 with the debut of the Athletic Body Wipe, which aims to efficiently clean and nourish the entire body, one wipe at a time.

The NFL locker room, where Forsett passed around the product to his teammates, became the company’s testing grounds.

“Getting feedback from the guys and the training staff around the facility was crucial. The name had brand equity already,” when the trio took it to market, Forsett said. “Guys couldn’t believe that we created that because the name was so unique to the locker room experience.”

Those football connections have helped ShowerPill on the financial side, too.

Hall of famer Ronnie Lott and former Ravens All-Pro wide receiver Steve Smith Sr. are investors, and the Oakland Raiders’ Marshawn Lynch and Detroit Lions’ Golden Tate serve as brand ambassadors.

“They give us our authenticity,” Forrester said. “We say that we’re a company ‘created by athletes for athletes,’ so having those guys on board is part of what makes us great.”

With success on Amazon Launchpad — a section dedicated to Amazon’s “brightest startup” products — ShowerPill is further developing its own online sales presence on showerpill.com. The product sells for $9.99 for a package of 10.

West Coast-based Pharmco, commercial airlines, CrossFit and dance marathon events have all expressed interest in carrying the Athletic Body Wipe, Forsett said.

“We feel we can create a whole line of personal hygiene products ‘for the athlete by the athlete’ that addresses these ‘pain points,’” Forrester said. “We definitely feel like we can be the leader of this post-workout personal hygiene sector. We want to be the Gatorade of hygiene.”