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Volume 23 No. 13
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What’s it like to be head of shareholder services?

Toula Akladios has an unusual job for a professional sports team: She runs shareholder services for the Green Bay Packers.

Other teams are arguably public — the Braves have a tracking stock issued by media company Liberty, and MSG, which owns the Knicks, is public — but shareholder services there are part of the larger parent company. For the Packers, the duties are handled within the organization.

So what does the head of shareholder services do, especially given that the team’s stock does not trade or offer dividends?

Akladios said she gets this question a lot.

“I approve all the transfers,” she said, speaking in a conference room at Lambeau Field shortly before the annual stockholder meeting last week. Last year, 20,000 shares of Packers stock transferred, and that requires laborious documentation (there are 361,000 total shares).

Shares can transfer for plenty of reasons, from deaths to a parent’s wanting the stock in the name of another family member.

Akladios works in tandem with Broadridge, a stock transfer agent that mans the two shareholder call centers. Before 2011, the Packers handled the shareholder services entirely through a transfer agent.

But the 2011 stock sales sold 269,640 shares, and the team decided it needed to bring some of the work in-house. Akladios had worked for the transfer agent on the previous Packers stock sales in 1997, so she knew the unique nuances involved in managing the stock.

“There is an amazing amount of passion with the shareholders. It’s infectious,” she said. “Our call center reps that also deal with other issuers of stock love our calls. They will tell me that all the time.”

Shareholder services also handles research, such as when a stock certificate is lost or someone finds that a deceased relative owned shares and did not transfer them.