SBJ/July 24-30, 2017/Research and Ratings

Stalwarts thrive; AmEx, Taco Bell struggle in NBA sponsor loyalty survey

Gatorade, Kia, State Farm and Verizon continued to increase their respective category-leading market shares, while American Express and Taco Bell struggled to make an impression in the minds of NBA fans, according to the league’s 11th annual Sponsor Loyalty survey, conducted fo...

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